Boecker
—Print Ad Campaign—
A campaign for Boecker with me as Art Director at J. Walter Thompson Dubai with Tall + Short as production house. The illustrations were painted on wood by Carmine Bellucci, a traditional painter based in Milan, and then placed on CGI sculptures. It won a Silver and two Bronzes at Dubai Lynx 2017, a bronze at the New York Festivals, and one of them got to be print ad of the week in Lürzer’s Archive. It was also chosen as the front cover in 2021 for an illustration special.
One of my sketches for the client, before production begun:
This is how we made them:
As the cover for Lürzer’s Archive in 2021:
